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Great campaigns start before a single story goes out. This is where we get the thinking right.
• Brand audits & messaging frameworks
Defining your core narrative, tone of voice and value proposition, so everything you say after this is easier to say.
• Market & audience insight
Competitive analysis and audience profiling that shapes strategy, not just decorates it.
• Thought leadership & executive profiling
Positioning your leaders as the people journalists, judges and platforms turn to first, through targeted speaking opportunities and bylines.
• Communications strategy
A clear, multi-channel roadmap built around what you're actually trying to achieve, not a template.
Our roots. We know and love a good story.
• Media relations & pitching
Earning coverage that matters, across print, broadcast and digital
• Crisis & issues management. Calm, senior counsel when it matters most, from risk assessment through to rapid response
• Newsjacking & cultural moments
Spotting breaking news, trending topics and cultural moments early enough to get your voice into the conversation, securing cut-through coverage outside of planned campaign activity.
• Press materials
Press releases, media kits, briefing documents and holding statements, written properly.
• Media training
Preparing spokespeople to stride into an interview, not just survive one.
Most agencies still treat PR, social and GEO as separate jobs, run by separate teams. We don't. We run them as one joined-up job, so every story works harder.
• Social media management
Strategy, content planning and genuine community management, not just a posting schedule.
• Influencer & creator partnerships
Identifying, negotiating and managing collaborations with people who actually move your audience.
• GEO & digital PR
Building the media coverage, consistent messaging and third-party mentions that get you recognised and recommended by AI platforms, not just ranked by traditional search.
• Paid amplification
Delivered through our trusted partner network so earned coverage gets the reach it deserves.
The best stories are the ones people see for themselves. We create moments that people talk about, and that keep earning coverage long after the day itself.
• Brand activations & product launches
Designing experiences people remember, and talk about.
• Press trips, FAM trips & influencer trips
Getting media, trade partners and creators onto the ground to experience a destination or product first-hand, from itinerary to follow-up coverage.
• Media tours & press conferences
Orchestrating events built to maximise the right kind of attention.
• Corporate events & roundtables. Panels, summits and industry gatherings, run properly.
Delivered in-house where it's our strength, and through our trusted network of specialist partners where it isn't, so quality never depends on who happens to be free.
• Editorial & copywriting
Blogs, newsletters, bylines and website copy that sound like you, not like everyone else
• Visual assets & production
Photography, video and design, delivered through our trusted creative partner network.
Your people are your first audience. If a story doesn't land inside the business, it won't land outside it.
• Employee engagement
Internal campaigns that actually connect people to what the business is trying to do.
• Change communications
Steady, clear communications through mergers, acquisitions or restructuring
• Employer branding
Telling the story of what it's like to work with you, to the people you want to hire.
Delivered through our trusted representation partner network.
• Sales & marketing representation
Connecting your brand with tour operators, travel agents and trade stakeholders in-market.
• Trade relationship management
Ongoing relationship management and trade communications that keep your brand front of mind with the people actually selling it.
• Positioning support
Strengthening your standing within the travel trade, so representation means genuine advocacy, not just a name on a list.
Delivered through our trusted network of marketing partners, paid activity is planned and bought by specialists and reported back through us, without you needing a second agency relationship of your own but we are always transparent in how we do this.
• Paid social & search
Amplifying earned coverage and reaching audiences that PR and organic social alone can't.
• Media buying
Planning and negotiating paid placements across print, digital, out-of-home and broadcast.
• Integrated marketing campaigns
Full-funnel marketing support when a brief needs more than communications alone, coordinated through us rather than left for you to manage separately.
Not every team needs an agency on speed dial. Sometimes they need the skills and confidence to do it themselves, and someone experienced in their corner while they learn.
• Crisis, spokesperson and introduction-to-PR training
Bespoke sessions for thought leaders and teams who don't have in-house comms expertise, or want to build it.
• Mentoring
Ongoing support for junior comms and marketing professionals, particularly in smaller teams without easy access to outside perspective.
"Amy Skelding brought both inspiration and insight to the Sustainable Travel AGORA 2026 in Skiathos. As moderator in one of the sessions, her remarkable ability to capture the essence of our discussions and bring together different perspectives added real value and energy to the concept of the AGORA and to the conversation around the future of sustainable travel."
"Amy and Grace are exactly the type of PR professionals you hope you end up working with on a campaign. They’re warm, they’re enthusiastic and you can tell they simply want the best for their clients, but they do so in a way that’s realistic and makes the content creator feel heard too. In my experience, that’s always what creates the best partnerships - and, quite often, gets a few extra posts out of me too!"
"It’s rare to find the holy trinity: people who are an absolute dream to work with, have an encyclopaedic knowledge of the industry, and somehow possess an almost enviably good sixth sense for what’s coming next. Amy and Grace have all three… and then some.
What makes Amy and Grace so exceptional is that they’re consistently ahead of the conversation, spotting where the industry was heading, embracing creators long before the travel industry did and continuing to evolve their approach as the landscape changes. After eight years of working with them, I can say with complete confidence that they don’t just understand where the travel PR industry is today, they’ve helped shape where it is going next."
"I first worked with Amy and her team on tourism, but I quickly came to rely on her extensive knowledge, sharp thinking and sound judgement across a wide range of communications challenges.
Her highly professional yet human approach meant that even in the middle of a communications crisis, I always felt confident navigating the challenge with her. What sets Amy apart from other PR specialists I have worked with is that she brings a rare combination of strategic expertise and kindness to the table.
I would highly recommend Amy to anyone looking for a trusted communications partner who combines expertise with a thoughtful and pragmatic approach."
"Amy and Grace are the queens of the travel industry and my go-to PRs when I'm looking for good, sellable stories. I've worked with Amy for most of my career as a travel journalist, more recently with Grace, and they have both helped me secure numerous commissions for top tier publications. Not only do they know the industry inside out, but they are responsive, creative and instinctively know what journalists need."
"Grace and Amy are consummate PR professionals with many years of experience. They are highly respected in the world of travel media and have a wealth of contacts. They are straight talking, hard working, creative, knowledgeable and, most importantly, well liked. I’m excited to see what they will achieve in the next stage of their careers."
"I had the pleasure of working with Grace over a ten year period at TUI and First Choice - including on the project team for the rebrand from Thomson to TUI. She is an outstanding communications professional, fun to work with and full of ideas. Grace always keeps strategy front of mind and ensures all activity is purposeful, targeted and of real value.Grace is always looking ahead at the next big thing, making sure brands are leading the way and achieving cut through."
"We’ve had the pleasure of working with Amy for over five years. Throughout that time, she became much more than a PR agent. Amy brought a fantastic combination of professionalism, creativity and genuine enthusiasm to everything she did. She was always approachable, thoughtful and proactive, and we really valued her ability to understand what we needed and turn that into meaningful results. Having worked with Amy for so many years, we’ve seen first-hand the dedication and expertise she brings to her work. We’re delighted to see her take that experience into her new business and have no hesitation in recommending her and the work she does."
